Immersion and AdColony Extend Partnership on TouchSense ® Ads Haptic ads - a new creative, touch-enhanced, advertising format - running on AdColony mobile ad platform deliver strong campaign results to advertisers AdColony, the largest independent mobile advertising platform in the world, and Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, have extended their partnership to provide TouchSense ® Ads – ads you can feel – to brands and advertisers on the AdColony mobile advertising platform. Built with Immersion’s haptic technology, TouchSense Ads leverage the power of touch to improve campaign performance and drive brand engagement. By...
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