Opera Mediaworks and Immersion Drive Innovation for Brands With Touch Technology in Mobile Advertising Brands, including Lexus and Peugeot, experience enhanced campaign performance after adding new sensory experiences to video ads Opera Mediaworks, the world's highest quality mobile advertising and marketing platform, and Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of haptic technology, are helping marketers improve campaign performance by adding touch technology to video. Mobile video advertising campaigns from major brands including Lexus, Peugeot, and a leading spirits brand experienced significant boosts in click-through rates, completed views, replay rates...
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