Opera Mediaworks and Immersion Launch Mobile Video Ads With Tactile Effects (Immersion Corporation)

(Source: Immersion Corporation) First campaign features 'shaking' effect for 'Stoli ® : THE Vodka' ad SAN MATEO, Calif. & SAN JOSE, Calif.--(BUSINESS WIRE)-- Opera Mediaworks, the first mobile ad platform built for brands, and Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of haptic technology, today, in partnership with Stoli® Vodka and Horizon Media, announced the launch of touch-enhanced mobile advertising on Opera Mediaworks' mobile ad platform. This capability, powered by Immersion's haptic technology - TouchSense® Engage - now reaches more than a million users daily in the United States. Touch-enhanced ads provide brands and advertisers an impactful, new medium...